To throw a spanner in the works (in particular wheels), I've seen in other forums (Evo/Mercedes/Subaru forums etc) that due to powder coating, the properties (strength/hardness etc supposedly up to 30% less strength) of the materials are changed as a result of heating the item up. This then can cause the wheels to become weak and in some instances break. Maybe it's specific wheels (thin spokes?) I don't know - that being said, I see a heck of a lot of tyre shops/repairers offering powder coating.
In any case, if you are to get your wheels done, make sure the bolt holes and the face that touches the hub isn't coated as this could cause the wheel/bolts to become loose. Same if you was to paint the hub face/inside wheel face.
Open to being corrected/people's opinions if I'm wrong.
The issue your are on about with regards to powdercoating wheels, seeing as I have previously worked powdercoating alloy wheels for a day job. Is if the wheel as baked for too long and at too high a temperature, then yes it can in some cases weaken the alloy and make them brittle. Normal cheaper powder coat needs to be baked at too high a temp for alloy, there is a powder coat that doesn't need to be backed as high that can be used on alloy, but like most things it's more expensive. And from experience, cheaper aftermarket 'copy' and old wheels are more prone to cracking.