It should be noted that day tickets for Sunday August 11th will be a similar price to other Mini shows based on previous UK IMM events. Anyone who has been involved in planning and organising a large event over several days like this....which includes securing a suitable venue, camping, toilets/showers, parking, marquee hire, day/evening entertainment, food, bars, health and safety rules, public liability insurance, 24/7 marshals, during & after rubbish collection, advance & day ticket sales, trade sponsors, stands, etc will know it is no easy task and involves lots of time, worry and often a financial risk for the host Mini club. This does not come cheap for the larger scale UK IMM every 5 years and few of the club officials that have volunteered for the job in the past would ever wish to do it again! (Ask the Mini Cooper Register)......think about it and maybe £80 does not seem so steep when compared with the going rate for many weekend 'Festival' tickets.
Note: IMM ticket prices will increase at the end of May 2019 and will no longer include the goody bag, T shirt and food vouchers.
https://imm2019.co.uk/faq/