The description of the spring says that it compresses linearly. This is absolutely useless for a Mini which absolutely requires a rising rate spring to avoid the suspension 'bottoming out' over big bumps. It looks as bad, or even worse, then the coil spring junk which is still sold as an 'improvement' for Mini suspension. Another company where profit is more important than safety and reliability.
In fact, the rubber cone springs are not simply rising rate springs, but the rate at which the load to displacement increases, itself increases as the spring deflects. This prevents the suspension springing medium from going solid and causing damage to the sub-frames and suspension components. It also reduces the risk of loss of control over big bumps.