Did Mini cars mean Mini profits?
"It’s been a long-held belief that building small cars was less profitable than large ones. But as Chris Cowin explains, things are never that straightforward. As sure as night follows day, any discussion of the long-running Mini invariably leads to the comment: ‘It never made money’. Something supposedly symbolic of amateurism and incompetence within the British Motor Corporation (BMC) and later British Leyland. In this essay, I come to its defence, arguing the ‘big picture’ is the one to look at."
More on in this new 'Essay' on AROnline:-
https://www.aronline...n-mini-profits/
