24 replies to this topic

[slyoldfox2001]

Have you seen how much money Autotrader is making off its website charges for selling cars...............Its horrific !!!

If you look today there is a total of 351,811 cars for sale of which 345,354 are over £1000.


The cost of internet advertising is -

£29.00 for 2 weeks when the car is over £1000
£10.00 for 2 weeks when the car is under £1000

If you do the maths that works out to a grand total of £10,079,836 for every 2 weeks so just over £5million per week !!!

Where else can you get that sort of revenue for doing next to nothing.

Remember these figures are based only on selling charges and do not include any other advertising sponsorship deals that they get !!!



I think we should start a revolt !!!!!!

Who's up for it ???

[myredmini]

Was gob smacked when i read that thats alot of money, cant believe they are making so much money... and im up for your "revolt" hahaha

[Guess-Works.com]

and then you have the cost of the 'old fashioned' Paper copy too.... just to add insult to injury...

[myredmini]

hahaha

[Rhys]

I just think they are just genius for doing that. £29 per person is not a rip off in my opinion. You think about the website traffic and the exposure the car gets to potential buyers then £29 is a small price to pay. Its just sheer volume of traffic and cars that makes it successful and the more cars that are on there the more people visit the site the more the £29 is worth it.

But this all comes from someone doing a Business degree so i have a hugely biased opinion!

Rhys

[minisilverbullet]

given the tax they pay on that, overheads(staffing etc), and they prob spend a quarter of their revenue on marketing expenses

the sum will still be high but not so high!

Still doesnt it make you wish you had the idea!

[captainjack15]

Damn it, why didn't I think of that!!

More to the point, why the hell didn't I think of eBay!

[leaky]

And that why John Madejski is one of the Richest people in the UK.

He sold the company for £174 million a few years ago. God knows what its worth now.

[gonzoavfc]

who ever came up with that idea is a genius and fair play to the company for making that much money, £29 isnt alot of money when your selling a car for over £1000.

[slyoldfox2001]

what work do they do for the £29 ???

[sazal]

I think £29 is a good price for 2 weeks advertising. Just think how much it will cost them to have that site.

[minisilverbullet]

what work do they do for the £29 ???

Promoting the webpage bringing in 100,000s if not millions of potential buyers for your car! Providing you with a very efficient and cheap advertising channel, can you imagine targeting that many potential customers yourself with only 29 pounds.

[slyoldfox2001]

all they do is provide a website where YOU send in the pictures and you write the description.

its just an advertising tool and you have to pay £29 for the privelege.

i just think £29 is a rip off

ebays classified advert cost is £13 so whats does autotrader offer different ???

[Rhys]

More people. far more specific, better search facility that helps find the cars you want near you not all over the country and you can specify age, milage etc. They offer a damn good service and a platform for you to sell your car. How much would an ad be in a national paper, 1000's so i see £29 good as good really.

Rhys

[slyoldfox2001]

More people. far more specific, better search facility that helps find the cars you want near you not all over the country and you can specify age, milage etc. They offer a damn good service and a platform for you to sell your car. How much would an ad be in a national paper, 1000's so i see £29 good as good really.

Rhys

you can do all that on ebay, so i still cant see what autotrader does for that extra £16 ?????