Mini 'Game Show' (the banned 1999 'Rover Mini' advert)
The famously banned 1999 "MPi Mini" advert.
The Last Minis
"With the launch of the MPi Minis came a sense that this national treasure of a car was finally under the control of a company which understood it; a company which recognised its strengths and the core reasons for its widespread, unrelenting appeal. This 'epiphany' of sorts was quite clearly reflected in Rover's marketing and advertising for the Mini, with the late '90s seeing the launch of several well-timed and carefully considered tie-ins and promotions.
The first of these was the 'Game show' advert which ran in cinemas circa 1998.
You probably won't be surprised to learn that this was banned shortly after it began airing...
Although it was only shown to the public for a limited time, this 'unconventional' commercial did a lot to alter the public's view of the Mini itself and Mini as a brand, waking many up to the fact that this was no longer merely a cheap run around, but a small car with a big attitude. To boot, it brilliantly captured the essence of the Mini's mischievous, playful personality, something which hadn't been tapped into in previous years."
http://www.thelastmi...chapter-vi.html
Porsche and Ferrari get raunchy Mini ad banned - August 06, 1999- Advertising watchdogs have banned a humorous ad for Rover's Mini that jokes about the size of the genitals of Ferrari and Porsche drivers.
The ad, which has so far only run in cinemas, depicts a spoof gameshow where a woman looks at naked men and guesses from the size of their genitalia what car they drive. The ad was created by Rover agency Ammirati Puris Lintas.
While impressed with what she sees of the owners of a Porsche, Ferrari and a Volvo, she is left speechless after getting a glimpse of the Mini driver's tackle.
APL produced the film, called Gameshow, for Mini's 40th birthday. The agency applied to the Broadcasting Advertising Clearance Centre to run the ad on television, but it needed permission from the other manufacturers concerned. Only Volvo gave the go ahead.
Quoted in the Sun newspaper a Porsche spokesman said: "We can see the funny side of the advert but we did not think it was appropriate for Porsche's image."
Read more at http://www.campaignl...XAtOwUIQGbop.99
Edited by mab01uk, 28 May 2017 - 09:09 AM.
