


PostPanic produces 2 minute mixed-media web film for new MINI concept car.
"BSUR Amsterdam approached PostPanic to help them create an extra special product launch film to match the distinctive new MINI Rocketman concept.
The Rocketman concept sees MINI reinvent the small car again by going back to the essence of MINI’s founding design principles. The car, a three-seater with a space-saving carbon-fibre cross frame, has been designed with Mini purists in mind. Whilst the Rocketman concept is not a retro car, it is a modern interpretation of the original Mini idea: a fun, simple, ultra compact solution to urban mobility.
The 2 minute product film is part of a social media campaign across YouTube, Twitter and Facebook. The car itself will go into production based on the response from MINI fans."
http://postpanic.pre...-film-rocketman
Why Is MINI Photographing an Updated Rocketman Concept?
http://www.motoringf...ws and Podcast)
Edited by mab01uk, 07 May 2012 - 11:13 PM.