Ethel, both edges of the groove will throw the pad in the same direction, although the leading edge of the groove will have much less effect than the trailing edge.
As to whether the slots are open-ended or not, it looks to me as if in some cases they will be fully covered by the pad.
The actual frictional force is not dependent on area to a first approximation, only the product of applied force and pad to disk coefficient of friction, so grooves will not reduce the braking torque. I see that the railway industry actually uses disks which are made in two semicircular sections, with a small gap in between, and they don't seem to cause any judder at twice wheel rotation frequency, even under heavy braking. Of course, a smaller area means less ultimate heat capacity.
The Principal, the EBC web site which you refer to is very interesting. As a mainstream brake manufacturer their products are seriously impressive, unlike certain aftermarket suppliers. See link below for a picture which clearly shows the outer ends of the grooves facing backwards with respect to wheel rotation, as simple physics says they should, if the purpose is to eject air.
http://www.ebcbrakes...rt_rotors.shtml
"EBC Turbo Groove and Spotty Discs are directional “LEFT and RIGHT” which is nearside and offside of your vehicle. The spotted pattern and the sweeping grooves should be pointing to the rear of the vehicle."