As many of you will know over the past few weeks TMF members have repeatedly requested that we include a cup holder within one or more of our interior products (arm rests, centre consoles and/or dashboards).
Information regarding these requests can be found HERE, HERE & HERE.
So, we have seriously looked into it and as I have previous said...
As a company who offer interior products for the Classic Mini we have the responsibility to offer products that:
- Work (usability)
- Are safe
- Are practical (ergonomically)
- Look good (aesthetically)
- Last the test of time
The above aspects are what we consider when developing any product and if a product does not pass the test of each aspect we simply cannot offer it.
This is the problem that we have had with introducing a cup holder.
- A cup holder has to be incorporated within easy reach of the driver
- A cup holder has to be incorporated without obstructing other interior features (switches, vents, dials, gear sticks, handbrake handles etc.)
If we offered a cup holder that compromised any of the above it would be irresponsible of us. As a result, there simply isn't a solution to incorporate a cup holder into an arm rest, a centre console and/or a dashboard.
So, the only solution that we have come up with is a central cup holder console that fits between the front seats, sides covered in carpet with vinyl leatherette faces and a plastic insert for the cup holder itself.
Please also see the photoshopped image below for a rough design illustration:

So the question is:
Would you pay £24.99 (+ £10 P&P to UK Mainland) for such a product?
Thanks
Andy @ Optimise Automotive
Website: www.optimise-automotive.com
Email: [email protected]
Phone: +44 (0) 1782 579 080
Edited by roberts, 25 February 2013 - 10:36 PM.