4 replies to this topic

[scotty_1987]

Hey all,

 

As part of my college assignment, I was asked to choose a subject area in which I had an interest in, I had to create a social media marketing plan around my subject. In my case that was Automotive Photography. As part of the project I've setup a blog which will document the majority of my work, I have a Facebook page setup also. Basically I was wondering if you guys could take a look and give me your opinion on my work and drop a like if you want too. It'd be greatly appreciated.

 

Facebook; https://www.facebook...34790466658694/

 

WordPress; http://nathanenglish7.wordpress.com/

 

Cheers,

Nathan

[Merryck]

One thing I'd say for your Wordpress site is that if this is for photography, then where are the photos?

 

When you log on you want them to take centre stage. Make the photos the main content on the page. Try and get a gallery that allows you to have really nice big images, kind of like pinterest, people LOVE that kind of thing.

 

Also, what's the aim of the marketing plan? If you're a 'new business' obviously you're going to want to get your name out there, if you're a current business looking to expand then you're going to want to strengthen the loyalty of your customers. I'd say a good thing to start it off would be to hold a competition. Your facebook page appears to accept content from others, perhaps you could have a like/share competition that offers a prize (free photoshoot? Canvas print of one of the winning photo?). That builds MASSIVE amounts of awareness and engagement.

 

Long term the type of customer that you'll attract won't be as valuable, but short term is all you're after here.

 

Aside from what you've already got, I'd say the following would be particularly useful as a social media strategy;

 

Curate some Pinterest pages with your brand name on them

Maybe some Youtube videos on how to take a decent photo/decent editing techniques

Instagram account that takes good photos and also shares those by others

Twitter account to combine these and create engagement on another platform

Get a Google+ account and link it to your homepage, that really helps when people search for you on Google.

 

Make sure you link to all these pages from your website, and link back to the website from these pages. This will further help with your SEO. There's a great SEO plugin for Wordpress that I'd recommend as well, but I can't remember the name for it! If people can't find you on Google (or Bing, or Yahoo) then they're just not going to care.

[Merryck]

That sounds really negative, sorry! What you've got is good, I just do this as part of my job, so I've got a big old list in my head!

[scotty_1987]

One thing I'd say for your Wordpress site is that if this is for photography, then where are the photos?

 

When you log on you want them to take centre stage. Make the photos the main content on the page. Try and get a gallery that allows you to have really nice big images, kind of like pinterest, people LOVE that kind of thing.

 

Also, what's the aim of the marketing plan? If you're a 'new business' obviously you're going to want to get your name out there, if you're a current business looking to expand then you're going to want to strengthen the loyalty of your customers. I'd say a good thing to start it off would be to hold a competition. Your facebook page appears to accept content from others, perhaps you could have a like/share competition that offers a prize (free photoshoot? Canvas print of one of the winning photo?). That builds MASSIVE amounts of awareness and engagement.

 

Long term the type of customer that you'll attract won't be as valuable, but short term is all you're after here.

 

Aside from what you've already got, I'd say the following would be particularly useful as a social media strategy;

 

Curate some Pinterest pages with your brand name on them

Maybe some Youtube videos on how to take a decent photo/decent editing techniques

Instagram account that takes good photos and also shares those by others

Twitter account to combine these and create engagement on another platform

Get a Google+ account and link it to your homepage, that really helps when people search for you on Google.

 

Make sure you link to all these pages from your website, and link back to the website from these pages. This will further help with your SEO. There's a great SEO plugin for Wordpress that I'd recommend as well, but I can't remember the name for it! If people can't find you on Google (or Bing, or Yahoo) then they're just not going to care.

 

That sounds really negative, sorry! What you've got is good, I just do this as part of my job, so I've got a big old list in my head!

No no, I'd rather you gave me that kind of response dude, I found that really helpful!!   Your idea about the competition sounds like a great idea I may take you up on this haha, so cheers for that 

 

Also we do have a "viral" video to make, so I shall incorporate that into the project in some way. I shall give you a PM later to discuss it further with you, if you like!? Currently in class, working on my blog 

 

Cheers, Nath

Edited by scotty_1987, 18 February 2014 - 02:02 PM.

[scotty_1987]

Also here's my gallery on WordPress >> http://nathanenglish...ss.com/gallery/