That valve was fitted from the late 80s up until the MPIs. The knob is in for cold, and out for hot. Only earlier Minis needed a twist on either the choke or heater cable.
On my current Mini (a 1990) and my previous (a 1994) the cable is insufficient to push the valve closed, because the valve is too stiff for it. Using my finger to move the valve manually under the bonnet works.
I see the valve is unavailable, and has been for a while... hopefully whoever is making them next, makes them good quality!
Its really annoying because "back in the day" when i drove these cars when they were new, I never had a problem. The knob always worked - push in for cold, out for roasting hot.
Edited by roblightbody, 02 May 2017 - 07:38 PM.