"Graham Turner records how the Morris Minor was generating a loss (£9 per car) in 1968 while the Mini, then close to its production peak, was earning a profit of £15 per car (contrary to popular mythology). But with market share prioritised over profits, British Leyland kept on building the Minor.
In late 1969 the two-door Morris Minor 1000 (actually 1098cc) was priced at £681 including tax, which was just £7 more than a (998cc) Mini 1000. While at £763 the Traveller (in ‘non Deluxe’ form) was exactly the same price as the new Mini Clubman estate."
History : Some surprises sold under the British Leyland banner:-
https://www.aronline...leyland-banner/