24 replies to this topic

[mab01uk]

Adverts are an essential part of financial income for any magazine, lots of ads are a sign of healthy traders competing for your business. Without them the magazine would be less pages but not neccesarily a lower price. (eg. Kelsey's 'Classic Van & Pickup' magazine has a lot less ads and pages, lower picture quality but is not much cheaper). As the Classic Mini becomes a similar smaller niche market this could be how Miniworld will become.........

If the majority of Mini enthusiasts don't support at least one printed Mini magazine there will eventually be no specialist magazines but maybe the internet will fill the gap for many? I guess IPC are getting out of these shrinking sales minority interest mags while the going is good........

[bobs]

Ships Monthly

NOWAH!

[sazal]

Ships Monthly

NOWAH!

??

[mk3 Cooper S]

Caged Birds !!

[Bean]

Adverts are an essential part of financial income for any magazine

Oh - I realise that!

But at the same time, there are 2-4 page adverts of price lists in these magazines. I'm not exaggerating - I do struggle to flick through the features with some form of cohesion, because it's full of adverts. If you take a quick flick through a lot of the latest magazines over the last few years, the number advert pages that you'll see are huge!

We have so many old magazines here (Due to a certain other half ) - I find myself far more captivated by features from 10-15 years ago than I do the new ones.

It seems to be more about commercial interest nowadays, than actually a passion for the Minis.

I'm not daft - I know companies need adverts to pay the bills, but it puts me off buying it - So I'd be interested to know how many sales they would generate if the balance was shifted.

Then there's other forms of distribution - Could the Mags do a 'mobile' version of the magazines - You could opt out of adverts, but pay a small charge to do so - But it would be cheaper, because you wouldn't have to factor in the printing costs - it would be electronic.


Just my humble opinion.

[sazal]

If you reckon theres loads of adverts in Miniworld, next time your in Smiths have a quick flick through Waterways World!!

[Lloydie Boy]

I used to buy both but now I buy neither.

Too many adverts, Too many logbook special projects and too many restoration stories that complie of people who basically send their mini away to a specialist for a full restoration and then talk about it like it's all their own work!!

Mni's were a car for the masses and the magazines should not lose sight of that!!

Was it Taffy who used to get wound up by "Dog of the month" !!!

You got to remember like you said a mini is the car for the masses and not everyone that has a project has got the time/knowledge or space to do it all themself. that what mini speacalists are for.

[Montytom]

I used to buy both then went off minis fir a while but I'll start buying both again but 1 thing I don't like about miniworld is the fact that they are stapled and when you read them to much they start to rip. If I had to buy one though it would be minimag.

[mk3 Cooper S]

I used to buy both but now I buy neither.

Too many adverts, Too many logbook special projects and too many restoration stories that complie of people who basically send their mini away to a specialist for a full restoration and then talk about it like it's all their own work!!

Mni's were a car for the masses and the magazines should not lose sight of that!!

Was it Taffy who used to get wound up by "Dog of the month" !!!

You got to remember like you said a mini is the car for the masses and not everyone that has a project has got the time/knowledge or space to do it all themself. that what mini speacalists are for.

Yes I understand that not everyone can do but there should be a mix in my opinion. If you want to get a specialist to do the restoration then that is great but it does appear like yet another advert!!

[Mini-Mad-Craig]

Was it Taffy who used to get wound up by "Dog of the month" !!!

Taffy and Craig (The ANORAK) had a joke often about that on the Mainstream Cooper forum, that was befoere they published it in every issue.