Jump to content


Photo

Bmw Introduces New Heated Seat Subscription In Uk...


  • Please log in to reply
13 replies to this topic

#1 mab01uk

mab01uk

    Moved Into The Garage

  • Members
  • PipPipPipPipPipPipPipPipPipPipPip
  • 10,847 posts
  • Local Club: Mini Cooper Register

Posted 02 August 2022 - 04:27 PM

BMW has sparked debate after offering an online subscription to turn on heated front seats in its cars in the UK for £15 per month.

"A monthly heated steering wheel subscription costs £10.

Subscriptions have been available for features on BMW cars for some time in the UK, but the heated seat offer started this month.

The company says customers can enable all hardware features for a one-time payment if they prefer.

The features are available via BMW's ConnectedDrive online store and are activated remotely, with no need to visit a dealer.

The heated seat offer is available in the UK, but the subscriptions that are available vary by country."

https://www.bbc.co.u...nology-62142208


Edited by mab01uk, 02 August 2022 - 04:27 PM.


#2 PoolGuy

PoolGuy

    Speeding Along Now

  • TMF+ Member
  • PipPipPipPipPip
  • 464 posts
  • Location: Bucks

Posted 02 August 2022 - 05:12 PM

Great idea for subsequent owners who'd like a feature that the original owner didn't spec.



#3 Midas Mk1

Midas Mk1

    Crazy About Mini's

  • TMF+ Member
  • PipPipPipPipPipPipPipPipPipPip
  • 5,375 posts
  • Location: Manchester
  • Local Club: S.U.N.M.C

Posted 02 August 2022 - 05:50 PM

Nothing new really, loads of manufactures standardise hardware with firmware updates enabling features ota.

#4 stuart bowes

stuart bowes

    Speeding Along Now

  • Members
  • PipPipPipPipPip
  • 324 posts
  • Location: Dagenham

Posted 02 August 2022 - 09:09 PM

what so the hardware is there, but if you don't pay enough they don't switch it on? lol

 

surely someone somewhere will be offering a service to just hack it 



#5 sonscar

sonscar

    Up Into Fourth

  • Members
  • PipPipPipPipPipPipPipPipPip
  • 2,006 posts
  • Location: crowle
  • Local Club: none

Posted 02 August 2022 - 09:42 PM

Of more concern to me is the ability of third parties to remotely access your car.I have a lifetime supply of tinfoil hats.Steve..

#6 nicklouse

nicklouse

    Moved Into The Garage

  • TMF+ Member
  • PipPipPipPipPipPipPipPipPipPipPip
  • 16,741 posts
  • Location: Not Yorkshire
  • Local Club: Anonyme Miniholiker

Posted 02 August 2022 - 11:16 PM

It really is nothing new. It is just easier now most functions are controllable via the lin and can networks. 
 

in the old days they just fitted standard harnesses and you could just buy the units and plug them in.



#7 MikeRotherham

MikeRotherham

    One Carb Or Two?

  • TMF+ Member
  • PipPipPipPipPipPipPip
  • 839 posts
  • Location: Westwoodside North Lincs

Posted 03 August 2022 - 05:54 AM

£15 a month for a warm backside and £10 for warm hands!! Is there also an admin fee to turn the function on or off?

 

Laughable.


Edited by MikeRotherham, 03 August 2022 - 05:55 AM.


#8 mab01uk

mab01uk

    Moved Into The Garage

  • Members
  • PipPipPipPipPipPipPipPipPipPipPip
  • 10,847 posts
  • Local Club: Mini Cooper Register

Posted 03 August 2022 - 07:37 AM

£15 a month for a warm backside and £10 for warm hands!! Is there also an admin fee to turn the function on or off?

 

Laughable.

 

To save money can a BMW owner subscribe for heat only during the winter months? :lol:


Edited by mab01uk, 03 August 2022 - 07:37 AM.


#9 greenwheels

greenwheels

    Super Mini Mad

  • Members
  • PipPipPipPipPipPip
  • 629 posts
  • Location: Gloucestershire
  • Local Club: Mini Fixers

Posted 03 August 2022 - 07:47 AM

Just checked - it' not April 1st



#10 MikeRotherham

MikeRotherham

    One Carb Or Two?

  • TMF+ Member
  • PipPipPipPipPipPipPip
  • 839 posts
  • Location: Westwoodside North Lincs

Posted 03 August 2022 - 08:29 AM

 

£15 a month for a warm backside and £10 for warm hands!! Is there also an admin fee to turn the function on or off?

 

Laughable.

 

To save money can a BMW owner subscribe for heat only during the winter months? :lol:

 

That's what I thought as well and that's where the admin fee would likely be applied.



#11 coopertaz

coopertaz

    Mini Mad

  • Members
  • PipPipPipPip
  • 228 posts
  • Location: uk

Posted 03 August 2022 - 11:49 AM

monthly fee so don't see why not. prefer older cars, the more modern you get it seems like you own less, looking back with rose tinted specs.



#12 mab01uk

mab01uk

    Moved Into The Garage

  • Members
  • PipPipPipPipPipPipPipPipPipPipPip
  • 10,847 posts
  • Local Club: Mini Cooper Register

Posted 03 August 2022 - 02:08 PM

monthly fee so don't see why not. prefer older cars, the more modern you get it seems like you own less, looking back with rose tinted specs.

 

It is the modern sales model used for many things now from phones to cars, sign you up for a subscription as a regular source of income but make it difficult and expensive to terminate the contract early or ever buy the product outright, then make it easy to upgrade to the latest model every few years and continue the cycle.....plus the manufacturer gets the 'old' car back for making further profits from their Dealers 'used approved schemes'.


Edited by mab01uk, 03 August 2022 - 02:10 PM.


#13 sonscar

sonscar

    Up Into Fourth

  • Members
  • PipPipPipPipPipPipPipPipPip
  • 2,006 posts
  • Location: crowle
  • Local Club: none

Posted 03 August 2022 - 02:08 PM

So when you sell it do they then turn if off and contact the new keeper to ask him if he would like to turn back on the options it had before he bought it on the test drive?only cynical,still wearing my foil hat.Steve..



#14 Homersimpson

Homersimpson

    Super Mini Mad

  • Members
  • PipPipPipPipPipPip
  • 658 posts
  • Location: Redditch

Posted 03 August 2022 - 06:16 PM

My wife has a 2016 Ford Focus and it came without the satnav however with just a few software adjustments and the map card I've added it now. 

 

I can't imagine many people who would pay £120 per year for heated seats, they might get a lot of subscribers between October and March if they are lucky!






0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Mini Spares