All that proves is that john cooper was a businessman who agreed to BMW using his name in return for money. Again, its good business for both. But that doesn't change the history. John cooper can't have any input into the latest models as he sadly died several years ago. It's purely a marketing strategy, it shows the power of the cooper minis in our automotive heritage but that doesn't reflect on the new mini. That doesn't make BMW a bad company, as I said above their duty is to the shareholders and they are doing that very well. But there is no engineering lineage between the two cars (or multiple cars now with all the additions) and this can never be changed. That is why the relationship is fundamentally different to that of say the escort and focus. Whether that is good, bad or indifferent depends on your point of view. I think BMW have been very clever and its good that a few jobs have been kept in Britain, but BMW asset stripped Rover and left a lot of workers without a future or a pension so they will undoubtedly have a view on this. Whether that is relevant to anyone looking at buying the car depends how important they feel that way of dealing was.
It was actually British owners BAe and their property arm Arlington Securities who asset stripped Rover over 5 years demolishing most of the Cowley site to the ground before selling the land off as a retail park and then selling on the remaining company assets (as soon as the UK governments 5 years minimum ownership period was up) at a vast profit to BMW. It was also actually the British owners of MG Rover known as the 'Phoenix Four' who (long after BMW sold MG Rover) robbed the pensions, etc......BMW invested in Cowley and new models unlike the previous BAe British management who had run it into the ground and not invested in decent new model that people wanted to buy.....read the books and the facts first.
http://www.theguardi...r-rover-workers
Edited by mab01uk, 18 November 2013 - 08:02 PM.