Posted 24 November 2013 - 12:48 AM
While I haven't seen the stats, personally I'm under the impression that MINI has a wide appeal, in the way that Mini did in the 1970s. Certainly in the UK, I don't think there's a typical MINI driver. I guess that BMW's slick marketing has been effective in giving MINI that universal appeal that contributes to its successful sales figures.
Yes MINI has grown, as have all cars for a number of reasons. However, the F56 it is unmistakably a MINI with styling cues clearly taken from Mini.
While I don't own a MINI, I do own a BMW Mini. If it wasn't for BMW's ability to see the potential of the Mini/MINI brand, I wouldn't have my 2000 Cooper Sport, which in every way is a BMW Mini. Rover were planning to stop Mini production in 1996, and it was BMW's investment that enabled Mini to be able to meet the required safety regulations and continue in production until MINI was ready to take over and fly the flag.